A big advocate for mental health, Song uses her “online journal” to open up about her own therapy and, in a classic influencer monetization play, has partnered with BetterHelp. Song’s clothing brand, Song of Style, exclusively sold at Revolve, was the retailer’s first in-house influencer brand. Her Biossance face oil registered more than seven-figures in sales when it launched, according to a rep. Song has partnered with companies such as Valentino, Prada, Amazon Fashion and clean beauty brand Biossance. The Los Angeles native turned the readership of her architectural design blog, which started in 2008, into Fashion Week invites and brand partnerships, amassing over 6.6 million Instagram followers. Engagement: 16.62% Entrepreneurship Score: 3Īimee Song was one of the first people to prove that social content creation (or blogging, as it was known) could be a full-time job.
2021 Earnings: $2.8M Aimee Song Total Followers: 7.1M Avg. Phil went viral when she exhorted the jeering audience to “cash outside.” Following a moderately successful rap career, Bregoli translated her starpower into an OnlyFans account after her 18th birthday last year-reportedly making over $1 million in the first six hours. The Florida teen entered the public eye in 2016 after a feud between her and her mother over Bregoli’s obnoxious (and sometimes illegal) antics on Dr. The 19-year-old earns as much as top Hollywood actors and more than TikTok stars like Addison Rae Easterling. For just $24 per month, fans can access lingerie and bathing suits-clad photos of Bregoli–who encourages her subscribers to tip and receive more explicit content privately. Engagement: 1.30% Entrepreneurship Score: 1ĭanielle Bregoli, who goes by “Bhad Bhabie,” made $49 million in 2021 from content subscription service OnlyFans. 2021 Earnings: $51M Danielle Bregoli (Bhad Bhabie) Total Followers: 29.9M Avg. The brand has expanded into skincare and all sorts of cosmetic goodies, retailing direct-to-consumer and in stores like Sephora around the world, helping Kattan reach a net worth of $400 million, making her one of the richest self-made women in the world. 
That led the then-financier to start booking clients and eventually start her own cosmetics line, Huda Beauty, launching with false lashes.
And I think that’s what probably motivates me so much.” She’s one of the earliest creators on this list as she started her beauty blog in 2010. “Even now, I still struggle with this a little bit. “I always felt like a misfit,” Kattan told Forbes in 2018. At 12, she started wearing heavy makeup as a comfort. Growing up in Oklahoma City, Oklahoma, to Iraqi-born parents in a mostly white Baptist neighborhood, Huda Kattan was frequently bullied for her ethnicity. Engagement: 2.17% Entrepreneurship Score: 3
2021 Earnings: $13M Huda Kattan Total Followers: 63M Avg. She and her family also launched $25 million venture capital shop 444 Capital to back nascent companies in everything from insurtech to consumer brands. A huge part of this is D'Amelio Brands, her family's consumer product company, which nabbed a $100 million valuation as a pre-revenue, pre-employee and pre-product company, as it has publicity rights to the whole family and will make D'Amelio-branded products in areas like skincare and footwear. While she still posts videos of dances, D’Amelio also devotes much of her content to pushing her own brands and partnerships. In 2021, 18-year-old Charli D'Amelio was the highest-earning TikToker, making $17.5 million from her casual clothing brand Social Tourist (a joint venture with Hollister and sister Dixie), Hulu show the D’Amelio Show and deals with brands like Invisalign, Morphe and Dunkin'. Engagement: 2.16% Entrepreneurship Score: 3 
2021 Earnings: $17.5M Charli D'Amelio Total Followers: 203.7M Avg.
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